The Founding Management Team

   
 

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Andreas Mueller
Founder, President

Andreas' roots are firmly planted in global marketing. He spent 16 years in Germany, has lived and worked in France, the UK and Japan. He has a bachelor's degree from Alma College (Michigan) and a master's degree from the University of California, Davis.

He began his career in 1989 at Seagram & Sons in San Francisco, marketing wines from France and Germany in the US. When he had the opportunity to manage the office's network infrastructure, the pull of high tech was irresistible. He quickly taught himself UNIX, familiarized himself with the high tech sector and, in 1994, was hired by the French software firm Esker. There he headed up their global marketing department based in San Francisco. He worked as VP of International Marketing with Esker's offices in France, Germany, the UK, Spain and Italy, helping the company to grow ten-fold and successfully complete their IPO.

In 1997 Andreas joined the staff at JSB, a UK software company located in Scotts Valley (near San Jose) as their VP of Marketing. There he managed strategic and tactical marketing, perfecting the art of online campaigns. During this time JSB went public, increased its global staff to over 350, its market cap to over $1 billion and changed names to SurfControl. In 2001, it was time to change gears and Andreas started up SynapseFusion, a company that focuses on building strategic business alliances between Europe and the US.

Currently Andreas is the co-founder and strategist behind Bloofusion, Inc.


Markus Hoevener
Founder, Chief Visionary

Markus is a pioneer in the search engine industry. During his studies in computer science and marketing at the University of Dortmund, Germany, he started developing a search engine specifically designed for the needs of the German marketplace. By 1996 he had co-founded evision, a company that specialized in the development of search engine technology.

His first commercially available search engine project, Nathan, was successfully demonstrated in 1997 at Cebit, the world's largest trade show. A year later, he developed the meta search engine Apollo.7 that filled the niche for German web content. In 1999 he developed the first wireless access protocol (WAP) search engine WapUP! and co-founded his next company to market this technology in Munich, Germany. This VC-backed company, WAP Communications, licensed its wireless search engine technology to AltaVista.

In 2001 it was time to move to the US and Markus started up BLOONATIC LLC in Belmont, California. The focus was on search engine optimization for corporate web sites. The same year he conceived a search engine focused on the medical world, Mediwarp.com. Finally, in 2002, he designed his latest search engine that gathers high tech articles from the Web: TrooBloo.com.

During his entire career, Markus has been publishing actively, authoring studies, white papers and technical articles in the search engine field. Markus is the company visionary and is currently heading up Bloofusion, Germany.

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