Generate Business Leads Today:
Find the Right Prospects Online

	Use your web site to generate high-quality business leads.

What is the ultimate reason of existence for your business web site? To drive traffic? To get more page views than your competitors? To have top rankings in your industry? True, it's all of the above, but at the end of the day, if your site has the best traffic in your market niche, but none of the traffic is converting or making you money, there is little point.

Online traffic is only the beginning. Generating leads that actually sell products and services is the focus for us here at Bloofusion. So how are visitors converted into leads? One of the most effective vehicles is a good paid search engine marketing (PPC=Pay-per-Click) campaign, such as Google AdWords or Overture/Yahoo!. This will let your ads surface to the top of the search engines when your potential clients search for specific keywords.

Attracting profitable online leads - what does it take?

What is a lead? It can be as simple as a name and email address for a newsletter subscription database you are trying to establish. Or it could be a detailed questionnaire with the prospect's contact information plus enough pre-sales intelligence for you sales force to place an effective follow-up call. But how do you go about generating the right kinds of leads?

Here is one example of a strategy we have used in the past to generate top-quality business leads: Obviously it is vital to have a compelling ad that will get visitors to your landing page. But the next step is just as important. When gathering leads data via a questionnaire it is vital to understand that potential clients can be impatient. Give them a break and don't force them to fill out pages and pages of information. The bounce rate for this stage of the campaign can be astronomical. Instead, think tactically and get enough information to enable your sales force to contact the prospects. This will let your sales talents handle the leads rather than loosing them via a tedious form. Filters can still be incorporated during the front-end of the campaign to ensure qualified traffic.

Working with you and fully understanding your prospects

To us it is vital to work closely with you when generating leads for your business. We expect and trust that you understand your industry and we know what's best in terms of Online Marketing. We consider your input when choosing keywords as well as when designing landing pages. But we also know what will help convert leads, such as designing a focused landing page that extends the offer from the ad. When running a paid search engine marketing campaign, many companies still falsely believe that bringing a prospect to a general product page or even the home page will make the sale. Why? The more information you offer the better. But unfortunately, this doesn't hold true for pay per click campaigns where there already is (or should be) a specific offer in the ad. Taking these warm prospects to the home page might just get them lost. They won't find your offer and abandon the site completely.

Our long-term focus to generating the best leads

Generating business leads is far from a static process. It is an ongoing task that requires testing, testing, testing. We will be there to review what your competition is up to and to tweak your ads compared to the other advertisers, make your offers and calls to action more compelling and redesign landing pages so that they convert clicks into sales more effectively.

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	Our white papers cover the online marketing sector in much greater detail: Search Engine Optimization for E-commerce Sites     Search Engine Optimization and Web 2.0     Web Design and Search Engine Optimization: Two Separate Worlds More White Papers...