The Guide to Search Engine Marketing:
Getting from 0 to 60 in Five Fundamental Steps

	Turn your web site into an effective sales and marketing channel.

Search Engine Marketing is one of the most powerful tools you can use in your business. If you are using a web site to sell your products or services, directly or indirectly, your need to proactively market yourself and drive traffic just as your competitors are doing, otherwise your site will disappear at the bottom of the rankings.

Increase your reach and your markets

This Guide will help you discover that Search Engine Marketing can be used for various strategies: You can specifically generate targeted business leads through white paper downloads, enter new or foreign markets in a much more controled and risk-free environment and promote your product and services to local audiences. Then again, if you are looking for your next round of funding, the venture capital company you are trying to court will be duly impressed by your credibility if you are able to outrank a long-standing competitor in the search engine results.

Easily target specific and new prospects

Search Engine Marketing is also about much more than just generating random traffic and increasing your general online visibility. It's about targeted traffic. Unlike in traditional media ads, where there is very little control over your audience, the search engines can deliver you very targeted clients on a silver platter. But you have to be in the right place at the right time to receive that traffic and your site needs to speak the right language: your customers' language. It doesn't matter if you are looking for B2B visitors or more B2C traffic, you can define and attract the online prospect that will convert into downloads, subscriptions, or a sale, if you speak their language.

Track how your budget is being invested

One of the main advantages and the beauties of Search Engine Marketing is the ease and precision of tracking. You can see where your money is being spent. You can understand how much each new customer is costing you. You can determine how many more clients per month you can attract before reaching the top of the profitability curve. You are in control of the entire process: You can reduce or pause campaigns that just aren't performing any more and turn up the power on the ones that are generating leads at a reasonable price. How far do you go? You determine the maximum cost per conversion.

To learn more about these and other aspects of Search Engine Marketing, take a look at the Guide below:

	Generate Business Leads Convert visitors into leads, find the right prospects online.
	Measurable Results Control your costs, increase profits by tracking your campaigns.
	Increase targeted Traffic Speak your customers' language, outsmart your competition.
	Enter new and foreign Markets minus the Risk Expand your customer base, meet potential clients over the Web.
	Local Search Marketing Receive qualified online visitors, generate local business.

Printer-Friendly Version of this Page

	Our white papers cover the online marketing sector in much greater detail: Search Engine Optimization for E-commerce Sites     Search Engine Optimization and Web 2.0     Web Design and Search Engine Optimization: Two Separate Worlds More White Papers...