Local Search Marketing:
Reaping the Benefits of Geographic Targeting

	Let your next local client find you through a search engine.

Certain industries, especially in the service sector, are limited to local customers. A CPA in San Francisco wouldn't be very interested in a potential client in New York City or vice versa. And the Web, by nature, prefers a country-wide or even global reach.

That doesn't mean, however, that your local company needs to be excluded from receiving qualified online visitors. It is possible to perform effective local search marketing with paid search providers, such as Google AdWords and Yahoo/Overture. We will help you determine the most effective keywords to bid on and craft a compelling ad that will induce people to click through to your landing page.

Funneling "local residents only" to your web site

Imagine that you are a local mortgage lender in San Jose, CA and because of your licensing you only are interested in paying for traffic from California because that's where you are licensed. Up to very recently, bidding on "real estate mortgage loan" would get you traffic from Washington as well as Florida so you were effectively excluded from buying keywords online. But with local search engine marketing programs featured by the top paid search providers, we can help you bid on "real estate mortgage loan" and the Google user in Sacramento will see your ad and can click through, whereas the visitor from Boston won't.

This access to local search marketing means that you have a viable alternative to traditional marketing outlets such as the Yellow Pages and print advertising. Give it a try - your competitors might not be taking advantage of it yet.

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	Our white papers cover the online marketing sector in much greater detail: Search Engine Optimization for E-commerce Sites     Search Engine Optimization and Web 2.0     Web Design and Search Engine Optimization: Two Separate Worlds More White Papers...