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| Bloofusion > Resources > Articles > Local Search Engine Optimization | |||||||||||||||||||||||||||||||||||||||
Local Search Engine Optimization:
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| Statistics
indicate that about 20% of all searches are of a geographic nature. Take a look at the following search terms. The following terms will most frequently combined with a location name (i.e. hotel chicago) or a region (i.e. real estate bay area):
When optimizing your web site for a specific search term, the first step is to verify whether this term often gets searched within a geographical context. If yes, it is much more effective to optimize your site for combinations of this keyword plus the location/region. What is the benefit? Your success rate. It is much easier to achieve a good ranking for a keyword with a specific location (i.e. ad agency sacramento) rather than focusing on a much more general and competitive search term (i.e. ad agency). Making this sort of choice for your key words makes even more sense when you analyze the return on investment: It might be interesting to have achieved a top global ranking for "restaurant", but does it make sense to have invested the time and money? Definitely not, since your business is dependent on local traffic (i.e. New York) and web visitors from San Francisco or New Delhi just aren't a good target market. For most generic search terms it is completely unrealistic to appear in the top 10 rankings of the search engines. These top positions are usually held by extremely well-linked and content-rich sites such as massive industry portals
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