How to Optimize Your Title Tags

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Ask you favorite search engine for "Bay Area real estate listings" and take a look at the following fictious results. Which one would you rather click on?

7.) Real Estate Listings: Bay Area Real Estate Guide
Description...
http://www.good-real-estate-site.com/

8.) Welcome
Description...
http://www.bad-real-estate-site.com/

If you choose your title wisely in a way that it describes the content well, you're more likely to have a higher click-through rate.

More importantly, search engines give a lot of weight to keywords if they appear in the title, so that you can increase your search engine ranking following these tips:

• Place important keywords first. One example: instead of "Pilgrim Corp: Our Company produces VHF Radios", you would most likely have a higher ranking with a title like "VHF Radios - Find a Great Selection at Pilgrim Corp", because this way the important keywords vhf radios appear first.
  
  
• A rule of thumb: Try have around six to ten words in your title.
  
  
• Targeting a keyword with a title only make sense if you use the keyword throughout the text of the page.

By following the above tips, you can achieve two goals at the same time: improve your search engine ranking by placing important keywords in the title and improve your click-through rate by giving your pages good description.

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