Web Design and Search Engine Optimization:
Two Separate Worlds

In our daily conversations with companies it is becoming painfully clear that more and more web sites are being created without any focus on the final goal of attracting visitors. The adage Build it and they will come has become a dangerous fallacy.

The reason for this is relatively simple: Web design and search engine optimizing are still two completely separate worlds. The following pages will cover the reasons for this issue and go into some of the solutions.

Actually, web design and search engine optimization (SEO) are two service components that can be integrated fairly easily, guaranteeing the success of a web project. But in order to pass along the right requirements to your web designer, you must understand all of the factors that will bring about a successful search engine optimization outcome.

We will cover some of the causes of these problems as well as the three most important factors that will lead to maximum online visibility. In addition, we will explain why most web agencies or departments often aren't able to follow these guidelines.

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	Our white papers cover the online marketing sector in much greater detail: Search Engine Optimization for E-commerce Sites     Search Engine Optimization and Web 2.0     Web Design and Search Engine Optimization: Two Separate Worlds More White Papers...