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 Are you lacking
the internal knowledge to set up and maintain a profitable Pay Per Click
campaign? We will change that in 24 hours.
Executive Summary:
Provides a one or multiple-day training in-service for internal staff
which includes the following:
- Google Adwords 101 presentation intended to outline the best practices
in setting up a paid search campaign on Google AdWords. This includes
detail on how to set up, launch and manage search campaigns efficiently
and effectively.
- Provides feedback and recommendations for improving your firm's existing
campaigns on Google.com.
- Provides handouts and additional materials to support the slides
- Q&A Session
- Provides follow-up support throughout the next month(s)
Your Benefits:
- Work directly with Pay Per Click guru Jackie Dooley who has 10 years
online marketing experience and is AdWords certified
- This is a customized Training Session tailored for your firm's specific
needs
- Gain a true understanding of how cost per click is determined
- Find out why Google's quality score can make or break your campaign
- Learn the five steps to creating a profitable AdWords campaign
- Maximize your campaign by taking advantage of AdWords Tools
Who can benefit:
- You are planning on creating a Pay Per Click campaign and want a
better understanding ofwhat the underlying strategy should be
- Your staff or agency is managing a Pay Per Click campaign but you
feel that it's not running at peak performance
- You want to take your outsourced Pay Per Click campaign in-house but
are concerned with the internal lack of knowledge
- You just hired a new SEM manager and want to make sure she is up to
speed and can hit the ground running
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