Keeping Track of your Online Campaigns:
The Case for Web Site Visitor Tracking

	We'll help you keep track of and maximize your campaigns.

To an effective online marketer Web Site Visitor Tracking is everything. Without these running statistics you won't be able to answer the following questions that determine the lifeline of your online business:

• Where are my visitors come form?
• What did they type into a search engine to find me?
• How much am I paying per visitors, per lead, per keyword or per sale?

Good online metrics yield top online campaign results

You would be surprised by how few corporations truly track their online traffic. How many monthly page views are there on the site? How many unique visitors vs. return visitors? What is the percentage of organic search engine traffic vs. paid search? Being able to answer these fundamental questions is only the beginning. You will want to make sure you have access to the best Web Site Visitor Tracking metrics when it comes to managing your online marketing campaigns. You will need these metrics to achieve the following:

1. Assess the success of your campaigns
2. Optimize your campaigns effectively to show a profit
3. Control your budget

Statistics don't lie - trust them instead of preconceived notions

Here is a very tangible example of how Web Site Visitor Tracking has saved the day for one of our clients: Their marketing department had always believed that the ultimate customer would search for "blue widgets" However,consulting their tracking tool, the search engine logs from their site seemed to indicate the contrary. There were some visitors that arrived by typing in "blue widget" but none of them ended up converting into clients. But then we noticed that 20% of the visitors who searched for "advanced blue widget" and entered the site ended up checking out with a full shopping cart. By taking advantage of painstaking tracking, we were able to optimize the site for this new search phrase and attracted fewer tire kickers in the future.

Use tracking to segue into profitable Search Engine Optimization

By the same token, Web Site Visitor Tracking is the ultimate tool for making Search Engine Optimization more profitable. How is that? We will often use tracking to monitor Paid Search Engine Marketing or Pay Per Click campaigns. Then we use the resulting data to serve as the foundation for a full-fledged Search Engine Optimization campaign. And since these campaigns can be costly and time-consuming for both sides, understanding which search terms convert into sales well is key knowledge.

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	Our white papers cover the online marketing sector in much greater detail: Search Engine Optimization for E-commerce Sites     Search Engine Optimization and Web 2.0     Web Design and Search Engine Optimization: Two Separate Worlds More White Papers...